GE’s Two Decade Transformation Case Analysis

GE’s Two Decade Transformation Case Analysis

Analyze the case study based on the questions given below. This case study assignment is tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study.

Case Analysis Questions:

What was Welch’s objective in the series of initiative he launched in the late 1980’s and early 1990’s.?

What was he trying to achieve in the round of changes he put in motion in that period?

Is there a logic or rational supporting the change process?

 

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