Electric (GE) and the `Green` Movement
Since 1980s the market is taking a new environmental orientation. Every other company is going green in its operations and products. This has emanated from the increased consumer awareness of the effects human activities on the environment. As the world economy goes green, corporations have led the way, perhaps in a bid to win consumer confidence. The reawakening of green movement can be traced to 1970s oil crisis when the government enacted a law to reduce oil consumption and dependences.
Consequently, American consumer became accustomed to anything that minimizes the use of fossil fuel. During the 1980s, consumers became increasingly aware of the changes taking place in the environment and with corporations indicated for increased