Ford Motor Company is one of the pioneers of the automotive industry in the world. Founded in 1903, Ford Motor Company became one of the major players in the global automotive industry and persisted through the changes that have characterized the industry over the years. During the 2008 recession, Ford was among the Detroit automotive companies that were adversely affected by the economic recession. It should be noted that during the recession, most of the automotive companies filed for bankruptcy. However, it was another survival period for Ford as the management took drastic measures that redeemed the company from the adverse effects of the economic recession. The company was affected by not as adverse as the other Detroit automotive companies. The management undertook drastic restructuring that included divestiture in the non-core brands and extension of brand lines. Since then, the company has continued to experience a remarkable growth.