Assessment Task Two – Industry-Ready Product (IRP)
30% | Due: Friday 30th September 2015, 5PM
How to prepare: 1) Choose a target industry sector, 2) Choose a target position (provide the actual
job title). This target position might be an internship, a cadetship, a traineeship, an entry-level
position, or a mid-level position if you already have experience. Try to be realistic and aim for a job
that you might have a chance of getting. 3) Research what you would be expected to bring to a job
interview if you were applying for this position. Research methods will vary but might include: looking
at job ads, contacting the Human Resources department of an organization you would like to work
for, and so on. Make sure you go beyond generic descriptors of attributes such as “creative”,
“motivated” etc, and find out exactly what tangible material you would be expected to bring to a job
interview. 4). Devise an Industry-Ready Product based on this research. 5) Be sure to submit a
summary of the research you conducted in step 3, including evidence such as the names and
positions of the people you spoke to in order to obtain your information.
Devise and produce an Industry-Ready Product (IRP) equivalent to approximately 1500 words (for
example, one feature-length piece; several shorter stories; a collection of blog entries; a short video
clip; a research backgrounder; a social media or campaign strategy, and so on). The nature of this
submission will be finalised between you and your tutor during the Mandatory One-On- One
Meetings (MOOOMs) in Weeks 6, 7, 8, and 9. This Industry-Ready Product must be relevant to the
media, PR or advertising organisation in which you aim to work, and – as per the “How to prepare”
section above – must be an exemplar of what you would be required to bring to a job interview for
your target position. It must be relevant to your target position and be of a professional
standard. When you submit Assessment Task Two, please make sure you: a) specify the target
industry and target position the piece is intended for; and b) provide an evidence-based explanation
about why your project will help you get this particular job. Context is everything in this course.
Remember that… If you produce the perfect feature for Aussie Boar Hunters magazine but tell us
that it is intended to secure you a job as a Music journalist, then you will probably receive a
lacklustre grade. Please stick to the word limit (or equivalent in the case of audio and video) and
make sure you upload well before the deadline. Unfortunately, “My computer just imploded after
being hijacked by spambots” is not an acceptable excuse for filing late. You will be penalised if your
work is significantly over or under required limit (i.e. 10% in either direction).
Originality: Your Industry-Ready Product needs to be an entirely new project done specifically for
this course. Reworking existing assignments and submitting previously published material is ONLY
permissible in Assessment Task Three, i.e. in your final Portfolio.
Justification of target industry/organisation/position: Clearly nominate the specific industry and
job you are targeting. Make sure you provide an evidence-based explanation about why you have
chosen to submit the IRP you are submitting. Use approximately one page for this. Your justification
will not be counted as part of your overall word count.
Submission and Format: Upload your work to the course Moodle site as directed. You do not need
to submit this assessment task in hard copy form. Please submit this assessment task in a Microsoft
Word document to receive comments/edits from your marker. If layout and formatting are important
for your markers to see, please submit a separate PDF in addition to a Word document and explain
why you are doing this. Please note that only assignments submitted as Word documents will
References: Whether or not you use references in your Industry-Ready Product is entirely up to
you. If you think references would strengthen the case you make in the justification section of your
assignment, then you are free to use academic references here. If you wish to reference in the main
part of your Industry Ready Product, you should only use a style that is appropriate for your industry
sector and your target organisation (for example, if you used academic references in a piece of
journalism for the print version of The Sydney Morning Herald, you would lose marks).
While it is important to always reference or attribute work you use that is not your own, the way you
do this will differ from sector to sector and organisation to organisation.
Length: Please include a word count at the top of this assessment task, and note that you will be
penalised if you submit 10% over or under the specified limit. If you are not submitting a text-based
IRP, please provide a justification as to why your work is equivalent to the word count (i.e. equivalent
to 1500 words). It is up to you to research the latter and back up your decision with evidence.
Photos and design: Please indicate whether you want to be marked on any photos or design
elements submitted as part of your IRP. If you are adding images that are not your own, please
credit them correctly.
Use of company logos: You are advised against using company logos unless you are specifically
working for or on behalf of the relevant company. Exceptions would be if:
1) you have permission from the company to use its logo for the purposes of this assignment only;
2) you will ONLY be presenting this product to the company whose logo you are using.
Help! I don’t know what to put in my IRP! Many students completing this course ask what form
their Industry-Ready Product should take. Most of the time, these questions take the form of: "I am
targeting Industry Sector X and Job Z. Should my Industry-Ready Product contain A, B, and C and
be presented as per E, F and G?" These are all VERY important questions, but they are questions
YOU need to answer as part of your research for your project. Obviously you need to stick to the
required parameters of the assessment task, but ultimately what you produce is what your target
industry and role would require – or as close to it as possible given that you are working from outside
OMG! I want to change my IRP idea! If you wish to change your IRP from the idea you pitched at
your MOOOM, you will need to use your existing knowledge of the course and the task to make a
decision about whether your new plan might be appropriate. Please do not email your tutor to
workshop your new idea. Instead, explain your circumstances in the justification you submit with
your assessment task.
– Target industry and target role have been rigorously researched
– A coherent and evidence-based case is made as to why IRP submitted suits target position
– Structure of IRP is appropriate for target industry & position
– Style of IRP is appropriate for target industry & position
– Substance of IRP is appropriate for target industry & position
– Idea/approach shows evidence of creativity and originality (relevant to target industry & position)
– Overall quality and professionalism of item/s submitted
– Clean copy (marks will be deducted for errors)