Ethics is the backbone of every sound family, community, country, state, companies and organizations. This virtue is considered in any setting so that the anticipated goals are realized and this does not exclude vibrant and famous companies like Nike sponsor players. Always where there is will there is way. It is upon this wise saying that imperatively encourages companies to sponsor players so as to get one way of reaching the majority of clients. However, it would be worthless and quite unethical to sponsor a player with bad public image of assault. In this regard should Nike Company continue sponsoring Pittsburgh Steelers quarterback Ben Roethlisberger? To me, this would not be ethical. This paper therefore would logically oppose the sponsorship of this player accused of assault within the ethical aspects of company’s publicity, profits, loses and future growth.