EPV Communication Plan Critical Analysis
The essay is a communication plan of Eau Paix Vie (EPV) an Australian company that deals with production and sales of swimwear. The plan is aimed at improving the image of the company and portrays it as one that employs honest means to communicate to their customers. The plan has laid different strategies and tactics to achieve its objective. After the implementation of the plan, the company aims to increase consumer opinion that the firm is the most honest company by 30% and increase the sales in other countries by 20%.