Assessment 4: Critical Analysis

The aim of this assignment is to conduct a critical analysis of the communication plan produced

by another group. Communication plans will be presented by each group in Week 11 tutorials,

and made available so that individual students to choose a plan for critique.

Critiques may include, as appropriate:

• strengths and weaknesses of the plan

• missed opportunities

• possible improvements

• theoretical implications

Assessment criteria are:

(1) depth of analysis (more than a summary);

(2) demonstrated ability to link theory to practice (minimum of 5 relevant academic references);

(3) demonstrated ability to link the critique to industry practices on a wider scope;

(4) writing style, style and grammar and referencing.