Bright Food Company Limited is a Chinese company headquartered in Shanghai dealing with beverages and food processing. Bright Foods comprises of four subsidiaries; Shanghai Haibo, Bright Dairy, Shanghai First Provisions and Shanghai Maling Aquarius. The company produces, manufactures and distributes both dairy and food products around the world (Bright Food Group, 2014). In China, the company has its focus in the Shanghai region and as a result, it is the largest distributor in the area. The company has a wide range of products which include fresh milk (flavored milk products, pasteurized milk, and children’s milk products), yoghurts, milk powder, juice, cheese, and various food products (Tian 2014, pp. 21). Tian (2014) alleges that Bright Foods currently has over two billion shares and a market capitalization of more than 15 billion Yuan in Shanghai Stock Exchange.