According to David (2004) marketing is the most important activity undertaken by any one company. McDonalds is the most successful fast food company in the world. With branches in North America, Europe and Asia, McDonalds has created legacy in the fast food industry proving a model for most business. One of the greatest successes of McDonald in the children fast food segment has been its marketing promotion and advertisement strategy. The company has come up with the right marketing mix which suits the target market.