Economic Case Study Report | The Trend in the Australian Beer Market

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Description

Change in the market is inevitable. The market keeps on changing in response to different factors that drive the market, both internal and external factors.  Market regulations exist to ensure that there is a guiding framework that regulates how the market responds to these changes. The Australian beer market is experiencing radical changes in the recent past. The market has witnessed decreased growth of the premium beer segment and a growing demand for craft beer. The main issues in this case is the un-competitive practices of the dominant beer companies that are buying out all beer outlets and locking out the smaller craft beer companies, turning the market into an oligopoly. This study will therefore review the changes in the Australian beer market in light of the existing market regulation and economic theories to see how the players are responding and make recommendations that should be observed