“eBay in Asia”

1.Analyze the key factors the have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.

2.Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach.

3.Assess what eBay’s shift to giving control of its main China operation to Tom Online signifies.

4.Formulate some additional strategies that eBay could use in the Asian market.


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