Having excelled in fashion retailing, the company saw the emerging opportunities in e-tailing and decided to target more consumers. This was after realizing that in the modern world, the internet is not only the greatest invention but also the most fascinating invention that has had great impact on people. The internet has become a leading tool of communication and socialization and has also facilitated the growth of e-commerce. The internet has led to a revolution in socialization and commerce in the world and with increase inventions it may have greater impacts in the future. Like any other invention, it has positive and negative sides. There are various issues that have inhibited growth and continued use of the internet.