In this era of ICT revolution, online retailing has become one of the most important for of business. There are a number of businesses which have successfully established their operation through their website.
It is in this line that onemusic.com will be aiming at cementing its operation. onemusic.com will be an online music shop that will provide different kinds of products and service including MP3, music CD, movies, computer games, recorded TV programs, and many others. The company will be targeting young people as they are more interested in music and internet technology that old people.
Although demographic research shows that young people have low income, they have other factors which make them an interesting market segment to target. To carry out market research data, this plan will use surveys to be conducted through questionnaires.