Distribution and Marketing of Movies in Hollywood
Distribution and marketing of movies is the process by which films are released and sustained in the market. Arguably, distribution is the most crucial component of the film industry. It is in distribution that completed films are introduced and connected to the very important consumers.
Well established film marketers such as in Hollywood adopts vertical integration of al the phases of film development, that is, production, distribution and exhibition. Such major players are greatly focused on marketing and sustaining their products in their established markets (Scott, 2002). A great deal of innovations has been adopted in Hollywood distribution in an attempt to meet growing needs and beat competition.