Discussion Board


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Following the currently increasing globalization among nations marketing strategies have been made easier both at local and overseas markets. In this case local marketer within US can find easy access to market his/her commodities to foreign markets like European Union and Japan among others. Basically, the marketing strategies for local and foreign markets may vary in terms of the channels used to promote the products and to make the consumers be aware of the product being marketed. In this regard therefore, as a marketing of US- based company that produces medical home-care products would devise more sophisticated marketing strategies for his products to EU and Japan; different from the ones used for local markets (Laudon & Traver, 2010).