this need to analysis the company of“Printed cup company”
This video site is provided by the teacher in class https://vls.uclan.ac.uk/Play/11939user name：ZCheng2 password： 65518983c
The teacher also mentioned the“palace” of 4P，you can contact social media,like facebook ,lin to write it. This course nameddigital marketing, the “promotion” of 4P may need to write more.
MK4023 Digital Marketing Assessment 2/3, 2015/6
An individual report worth 80% of the module’s total marks
This Assessment addresses all the learning outcomes for the module and you will be assessed on your ability to demonstrate the achievement of these outcomes in relation to the marketing plan.
You are asked to prepare a digital-marketing plan for a company selected for you by the Module Tutor. The plan needs to provide:
A macro environment analysis including PEST
A micro environment analysis and SWOT
Clearly defined marketing objectives.
Defined target audiences/stakeholders and a positioning strategy
A clearly identified Internet value proposition for identified audiences
Clearly defined digital marketing mix and relationship management tactics
An illustration of how offline and online strategies will be integrated
An implementation plan including evaluation and control mechanisms
An indication of where revenue/benefits will be achieved and where costs incurred
NB a full cost/benefit analysis or budget is not required
Your digital marketing plan should:
Be written in a report format and be suitable for use by the organisation
Provide realistic strategies that can be implemented by the organisation
Address all sections outlined above
Not refer to academic theory but source all secondary data if used
Not discuss how to design and build a web site
Be a minimum of a 2,500 and a maximum of 3,500 excluding appendices
Your plan will be assessed on your ability to fulfil the following criteria:
Demonstrate an understanding of the use of the Internet and related digital
technologies in marketing 25%
Clearly identified target market, positioning and strategy 15%
Appropriate tactics for client organisation 35%
Clearly identified implementation plan with evaluation and control 15%
Overall presentation and layout 10%
Handed Out: In class Week commencing: 1st February 2016
Submission Date: 28th April at midnight
Feedback and Grade: On or before week commencing 19th May 2016
Place of Submission: Submission should be made through eLearn and a paper copy in Dr Nadia Rattoo’s assignment box (Greenbank 2nd Floor). It is the responsibility of student to keep a copy of their assignments.
Note: Both a digital copy and a paper copy are required.
Late Submission, Cheating, Plagiarism and using unfair means to enhance performance. Extenuating circumstances and poor performance
See Module information Pack