Digital inovation Strategy Plan

CIS8011-Assignment 1, 2, & 3

 

 

 

Due date:

 

Assignment 1, 2, & 3

 

Due Dates: Refer to course website

 

 

 

Value:

 

See the course website

 

(Marked out of 100, each item)

 

 

Description:

Professional Business Document

 

 

 

 

 

Assessment Details (CIS8011 – Digital Innovation)

 

You are expected to write a thoroughly analysed report for assignment 1, 2, and 3. on the following.

 

You are a founder of a start up company focussing on your assigned industry. You have identified Augmented Reality and Virtual Reality are emerging technologies which could have real commercial viability.

 

You need to research the trends and explain potential applications for the technology within your industry.

 

Prepare a briefing report for potential investors which analyses augmented reality and virtual reality. Perform a feasibility and viability (business model canvas and value proposition) for each to determine the business model / value proposition for the technology. Develop the product roadmap for both outlining the minimal viable product. Determine which has a greater chance of being a success. For the technology with the higher potential success develop a cost benefit analysis to develop your minimal viable product.

 

In this course, there are three components which need to be submitted as a professional business report (each report should be a complete document in its own right) to the chief technology officer of the major organisation.

 

Assignment 1 – Business Case (5% marks, world limit 500 words)

 

Due Dates: Refer to course website

 

Business Case (5%)

 

In this professional business report, you must at least cover the following points adequately:

 

  • Identify the selected industry and give an overview of your start up
  • Existing technology analysis and trends (issues) in the selected industry

http://www.gartner.com/newsroom/id/3412017

  • Describe Augmented Reality and Virtual Reality

http://www.techtimes.com/articles/5078/20140406/augmented-reality-vs-virtual-reality-what-are-the-differences-and-similarities.htm

 

  • Provide the problem statement and benefits Augmented Reality and Virtual Reality can solve in the selected industry.
  • Recommendation & Conclusion

 

 

 

Assignment 2 – Strategy Plan (20% marks, world limit 1500 words)

 

Due Dates: Refer to course website

 

In this professional business report, you must at least cover the following points adequately:

 

  • Business model canvas in the context of Virtual Reality and Augmented Reality

 

Selected Reading Joyce, A & Paquin, RL 2016, ‘The triple layered business model canvas: A tool to design more sustainable business models’, Journal of Cleaner Production, vol. 135, pp. 1474-86.

 

 

  • Technology analysis and trends in the context of Virtual Reality and Augmented Reality in the selected industry.

FF Zhu, K, Kraemer, KL & Xu, S 2006 identify three stages of technology assimilation into an organisation namely:

  • Initiation – awareness of innovation to evaluation.
  • Adoption – introduction of the technology within the business to solve a business problem.
  • Routinisation – widespread adoption of the technology.
  • By definition digital innovation is online. Therefore, it stands to reason that there is significant risk which is present from an online perspective.
  • Key risks
  • Cyber risk the risk of being online and available
  • Security risk focussing on brand and reputation damage
  • Data vulnerability

 

  • Alignment of business model and value proposition

 

  • Identify the different customer segments to whom the product will be valuable
  • Outline a representative customer journey

 

  • Recommendation & Conclusion

 

 

 

 

Assignment 3 – Organisational Integrations (35% marks, world limit

 

2000 words)

 

Due Dates: Refer to course website

 

In this professional business report, you must at least cover the following points adequately:

 

  • Strategy

 

  • Discuss the short term strategy to launch the MVP and validate the product

n Mission, vision, goals, objectives, strategies and tactics

n Hypothesis / Use Cases / Experiments which you want to validate / invalidate as part of your short term strategy to inform your product roadmap

 

n Cost benefit analysis

 

  • Discuss the longer term strategy to iterate the product with additional features and to develop a viable business model n Mission, vision, goals, objectives, strategies and tactics

n Hypothesis / Use Cases / Experiments which you want to validate / invalidate as part of your short term strategy to inform your product roadmap

  • Cost benefit analysis
  • Product roadmap and minimal viable product for Virtual Reality and Augmented Reality
  • Integrations of Virtual Reality and Augmented Reality in the selected industry.
  • Recommendation & Conclusion

 

  • Any queries regarding these assignments will be closed two working days before the submission date.
  • Email submission will NOT be accepted in any circumstances.
  • The entire report including appendices must be packaged as one single PDF file and then submitted.

 

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