Destination Management Strategy


Assignment:  Management Strategy


  • What is strategy?
  • External analysis
  • Internal analysis
  • SWOT analysis
  • Strategies


  • Strategy is the direction and scope of an organisation over the long-term
  • Abusiness strategyis the means by which a business sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer)