Cultural intelligence


Topic “How could Big International company generate cultural intelligence at work in order to develop effective management? A study of how Cultural intelligence can be improved and developed in the workplace.


This is worth 80% of the overall module mark.

The structure of the report should look as follows:

– Executive Summary (5% of final mark)

– Introduction (5% of final mark)

• Rationale for project
• Current situation
• Outline of key literature to be discussed
• Aims and Objectives

– Literature Review (25% of final mark)

• To include a critical review of the literature

– Methodology (15% of final mark)

• Explanation and Justification of the Primary Data Methods Adopted
• Explanation and Justification of the Secondary Data Methods Adopted
• Outline of Sampling approach adopted
• Outline of Data Analysis methods to be used
• Limitations of your method


– Ethical Discussion of Research (5% of final mark)

• Theoretical Discussion of Ethical Research
• Discussion of how you have ensured your research

– Findings and Analysis (10% of final mark)

• Overview of Primary Data findings
• Analysis of findings

– Conclusions (10% of final mark)

• Discussion of how you have achieved your research objectives
• Detailed discussion of how literature review supports or contradicts findings
• Discussion of the limitations of your research
• Discussion of how you could develop further this study, for example for Masters

– Practical Recommendations (5% of final mark)

• A discussion of practical recommendations to emerge as a result of this study.

– References

Alongside your general presentation, writing style, and engagement in the guidance process
(10% of your marks), the following two elements are worth 10%. This should be around
3000 words.

– Personal statement (Self improvement)
– Personal statement (Organisational impact). This is weighted at 10% of your final mark.


In addition students are required to complete a poster presentation and a brief executive summary of your
work. This is worth 10% of overall module marks.

The poster could address points such as:

 Project Title
 Summary Of Why The Project Was Initiated
 Context / Drivers For Change
 Overview of literature review and methodology
 Findings
 Recommendations (i.e. improvement ideas)

The poster would typically be created electronically in A4 size and will be enlarged to A2 size.


Globalization and market liberalization have turned the whole world as a global village by bringing all cultures together (Stening, 1979). Companies have gone global in the search for more potential customers, cheap raw materials, and cheap labour force to increase their profitability and productivity. This aspect of operating globally has ensured that people from different parts of the world work together in a group, thus different cultures are shared (Peterson, 2004). However, due to the cultural differences there may be continued conflicts in organizations and this may result in low productivity and eventual collapsing of the organization. It is important for managers in multinational corporations to have adequate information on the cultures of different people working in their organization. According to Earley and Ang (2003), with the current improvements in communication, transport, and information technologies, companies are increasingly coming into greater intercultural contact that it was the case before. Intercultural contact has become very important and even unavoidable in the global business ventures. Multinational companies are increasingly conducting the offshore outsourcing or even investing in other countries across the world (Smith et al., 2011). For instance, China, India, Brazil and Russia have become a destination site for many Western companies because of their economical and technological improvements. When an American company like Apple invests in China, there are cultural contacts between the Americans (managers and employees) and Chinese (employees and customers). As a result of this, these corporations require managers with a global attitude whose capabilities allow them to work effectively across cultures in achieving organizational goals and objectives (Lin, Chen, & Song, 2012).