Cruising Industry


Assignment 1 is a 2000 word Essay on the Cruise Industry
This assignment comprises 20% of the course assessment and it comprises a study of a Cruise
Line nominated by you. The assignment is to be submitted in Blackboard through Turnitin
which will generate a similarity report, by 1.30pm on Friday 31 March (Week 5). You will also
need to print out the first page of this report and attach it to a HARD COPY of your
assignment which is due before the start of class in Week 5.
Please note that assignments will not be accepted after the due time under any circumstances.
If you have not completed your assignment by the scheduled time, then please hand in the draft
of your work as evidence of the contribution you have made on it throughout the semester. Its
format is hard copy, 2000 words, 12 point font, 11⁄2 line spacing. Figures, maps, tables and
photographs are encouraged for illustrative purposes and all pages should be numbered.
Learning Outcomes and Graduate Attributes
The following graduate attributes will be developed in this assignment – Enterprise, Initiative
and Creativity; Professional Knowledge; and Communication.
Before attempting to answer this assignment you are expected to have read some of the
suggested cruise books. You should also have searched for appropriate information in the
library, have read several other texts or papers on the topic, and be familiar with general
assignment writing guidelines. Please note that overall I am looking for your own thoughts,
ideas and understanding of the topic. Therefore, please demonstrate this in your answer rather
than just copy out notes and/or lots of quotes.
Assignment Instructions
This essay should present your understanding of cruise tourism. The assignment should be
written up in approximately three distinct parts. The first should introduce the cruise ship
industry within the context of tourism generally. The second part will comprise an overview of
the TWO major cruise corporations Carnival Corporation and Royal Caribbean Cruises. The
third part of the essay should provide an overview of ONE particular cruise line of your choice.


The cruise ship industry is among the leading sectors in the travel and tourism industry. Over the years, the cruising industry has grown from the 19th century when people cruised in ships carrying mails to different continents(Dawson, 2000). In a span of three centuries, the cruising industry has change not only in the number of passengers, but also in the design, size, facilities, and services that are offered in cruise ships (Dowling, 2011). Market projections show that the cruising industry will continue to grow in passenger number and improvement in services, especially in response to the changing technology.  This study will review the cruising industry in three parts. First, the study will look at the trends in the cruise ship industry.  Second, the study will review two major corporations, Carnival Corporation and the Royal Caribbean Cruises. Lastly, the study will review P&O cruise line.