cruise ship assignment | This is an individual research project on Australian cruise ship tourism and economy

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Unit Plan
TSM3104 Cruise Ship Tourism
Sydney the hub of Cruise Tourism in Australia
School of Business
Edith Cowan University
Faculty of Business and Law
Telephone + (618) 6304 5666
Facsimile + (618) 6304 5633
Email: businessandlaw@ecu.edu.au
Web: www.business.ecu.edu.au
CRICOS IPC 00279B
Prepared by: Peter French
Version 12: 10 July 2015
Queen Mary 2 sailing into the port of Fremantle, Western Australia
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TSM3104 Cruise Ship Tourism
Lecturer(s) Name Room no Contact number/s Email Consultation times Peter French 2.362 0450 557 375 p.french@ecu.edu.au 1130 -1230 Friday
Unit Coordinator Name Room no Contact number/s Email Consultation times Peter French 2.363 0450 557 375 p.french@ecu.edu.au By appointment
Lecture(s) Day Time Room No. Friday 0830 – 1030 JO 8.303
Tutorials(s) Day Time Room No. Friday 1030 – 1130 JO 8.303
Other staff contacts Name Role Room no Contact number Email
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Introduction
Welcome to Cruise Ship Tourism. You are going to love this unit as it is informative,
interesting and applied. This unit is part of the overall Bachelor of Hospitality & Tourism
Management degree or Bachelor of Business majoring in Hospitality & Tourism. It may be
taken either as part of a Minor in Tourism or as a stand-alone unit to support a range of other
degrees. Tourism is a growth industry and this unit will give you valuable knowledge and
skills in order to apply for related industry jobs. By actively participating in this unit you will
have gained a good qualification which can provide long term benefits and personal growth.
During the course of this unit I hope you learn a lot and have some fun along the way. By our
journey’s end, I am sure that you will be inspired by the possibility of being involved in the
tourism industry in order to make an outstanding contribution to its continued growth.
An ever increasing number of destinations worldwide have invested in tourism which has
provided a key driver of socio-economic progress through export revenues, the creation of
jobs and infrastructure development. Tourism has experienced continued expansion and
diversification, becoming one of the largest and fastest-growing economic sectors in the
world. According to the United Nations World Tourism Organisation (UNWTO) tourism
accounts for 9% of global GDP 1 in 11 jobs so it is very important to the global economy
Cruise shipping has continued to grow worldwide with strong demand encouraging cruise
lines to build bigger ships and ports and infrastructure continually struggling to keep pace.
Australia is well placed to capitalise on the rapid growth and in 2014 experienced a 20.4%
increase with over 1 million passengers cruising
Allied to the growth in cruise ships is the emergence of new trends in cruising. These are – an
increased number of large resort ships which include greater multi-generational cruising; the
rise of smaller luxury and expedition ships; the growth of shopping malls on board; and
increased demand for active adventures onshore. It is estimated that cruise lines currently
visit around 2000 destinations with the main destinations being the Caribbean, the
Mediterranean, Alaska and the Bahamas. However, the growth of cruising has now led to a
greater demand for ‘newer’, exotic and more remote destinations. One emerging destination
is Asia which is experiencing rapid growth in both demand (passengers) and supply
(infrastructure and destination development).
The lectures will cover the major elements of cruise tourism and will be validated by guest
presentations from local industry experts. The unit is practically oriented and a key
component of it is its applied approach employed to understand the practical implications of
cruise ship tourism development for the economy, people and the environment. The
principles of cruise ship tourism are examined and illustrated through case studies from
around the world.
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Expectations of Lecturers and Students
This unit is conducted in accordance with the Student Charter (available at: http://www.ecu.edu.au/prospectus/charter/). Lecturers and students must all be mindful of common courtesies such as timely arrival to class, notification of absence, ensuring mobile phones are switched off, and allowing each person the opportunity to contribute and to gain as much as possible from the unit.
Teaching and Learning Approach
This is an exciting, practical course. On successful completion of this unit, students should be able to:
1. Provide an overview of the cruise ship tourism sector and demonstrate an understanding
of the growing importance of this sector within global and local contexts
2. Describe the components of a typical cruise ship and cruise
3. Describe what make a sound cruise ship destination and port
4. Outline the characteristics, motivations and needs of cruise ship tourists
5. Evaluate the impacts of cruise ship tourism
6. Carry out an independent research critique on one aspect of cruise ship tourism.
Course Texts While There is no prescribed text for this course this semester three books which will be useful to reference are:
Dowling, R.K. ed. (2006) Cruise Ship Tourism. Oxford: CABI Publishing.
Douglas, N. & Douglas, N. (2004) The Cruise Experience: Global and regional issues in cruising. Frenchs Forest, NSW: Pearson Hospitality Press.
Ward, D. (2015) Berlitz Complete Guide to Cruising & Cruise Ships 2015 (30th year of publication). London: Berlitz Publishing.
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Annotated Reading List
The above books have been selected to be of lasting value beyond the duration of the course. However, they do not provide the whole range of information necessary to complete the course. Therefore you will need to ensure that you seek out other references to supplement the information provided in the course text. Other significant references include:
Chin, C.B.N. (2008) Cruising in the Global Economy: Profits, Pleasure and Work at Sea. Aldershot, UK: Ashgate
Dowling, R.K. (2011) The Growth of Cruising in Australia. Journal of Hospitality and Tourism Management, 18 (1): 117-120.
Klein, R. (2002) Cruise Ship Blues: The Underside of the Cruise Industry. Gabriola Island, BC, Canada: New Society Publishers.
Klein, R. (2011) Responsible Cruise Tourism: Issues of Cruise Tourism and Sustainability. Journal of Hospitality and Tourism Management, 18 (1): 107-116.
Papathanassis, A. ed. (2009) Cruise Sector Growth: Managing emerging markets, human resources, processes and systems. Wiesbaden, Germany: Gabler Research.
Ward, D. (2009) Berlitz The First-Time Cruise Guide. London: Berlitz Publishing.
Ward, D. (2014) Berlitz River Cruising in Europe. London: Berlitz Publishing.
Journals
Students are encouraged to read articles in the following journals – Annals of Tourism Research, Tourism Management, International Journal of Tourism Research, The Journal of Tourism Studies, Journal of Travel Research and Tourism in Marine Environments.
Organisations
There are a number of websites which you should refer to during the course. They are:
Cruise Lines International Association – www.cruising.org
The official trade organization of the cruise industry.
Cruise Research Society – www.cruiseresearchsociety.com
CRS promotes science and research in the field of maritime tourism and cruise management
International Centre for Cruise Research – www.cruiseresearch.org
The International Centre for Cruise Research (ICCR) is a virtual centre whose purpose is to be a resource to researchers (academic, non-academic, and students of all ages), journalists, and people with an interest in the cruise industry.
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Study Schedule Week Fri Lectures Videos & Assessments 1 31 JUL Introduction to the Unit The History of Cruising DVD: Love to cruise 2 07 AUG A Large Cruise Line Royal Caribbean Guest lecturer Bronwyn Milsom Royal Caribbean International DVD: Mighty ships Oasis of the Seas 3 14 AUG The World of Cruising Guest lecturer Sally Edwards Asia Escape Holidays DVD: Inside the Queen Mary II 4 21 AUG Cruising in Australia Guest lecturer Christine Cole Tourism Western Australia 5 28 AUG The Cruise Industry Today DVD: The Cruise Industry Review of Assignment 1 6 04 SEP The Small Cruise Lines Guest lecturer Barry Downs Bicton travel & cruise centre DVD: Holland America Line Assignment 1 Due 7 11 SEP Safety and Security at Sea DVD: The Sinking of the Costa Concordia 8 18 SEP Life on Board- cruise ship jobs Guest lecturer Jason Gelineau Oceania cruises DVD: Oceania Cruises Complete Assignment 3 Proposal 9 25 SEP Cruising in Asia DVD: Star Cruises Assignment 2 Due 28 September to 02 October Mid Semester study break 10 09 OCT River Cruising Guest lecturer Kellee Gilmour Australian Pacific Tours DVD: Viking River cruises 11 16 OCT Cruise Destinations New cruise destinations DVD: Alaska Final report presentations 12 23 OCT The Greening of Cruising Sustainable cruise ship tourism Final report presentations 13 30 OCT Revision Week Assignment 3 Investigative report Due
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Assessment Details
Assessment Due Percent Assignment 1 – Cruise Line Essay 04 September 20 Assignment 2 – Research Report 25 September 30 Assignment 3 – Final Presentations 16 & 23 October 10 Assignment 3 – Investigative Report 30 October 40
Assignment 1 is a 2000 word Essay on the Cruise Industry
It comprises 20% of the course assessment and it comprises a study of a Cruise Line nominated by you. The assignment is to submitted on Friday 04 September. Please note that assignments will not be accepted after the due time under any circumstances. If you have not completed your assignment by the scheduled time, then please hand in the draft of your work as evidence of the contribution you have made on it throughout the semester. Its format is hard copy, 2000 words, 12 point font, 1½ line spacing. Figures, maps, tables and photographs are encouraged for illustrative purposes and all pages should be numbered.
Learning Outcomes and Graduate Attributes
The following graduate attributes will be developed in this assignment – Enterprise, Initiative and Creativity; Professional Knowledge; and Communication.
Preparation
Before attempting to answer this assignment you are expected to have read some of the suggested cruise books. You should also have searched for appropriate information in the library, have read several other texts or papers on the topic, and be familiar with general assignment writing guidelines. Please note that overall I am looking for your own thoughts, ideas and understanding of the topic. Therefore, please demonstrate this in your answer rather than just copy out notes and/or lots of quotes.
Assignment Instructions
This essay should present your understanding of the introductory concepts of cruise tourism. The assignment should be written up in approximately three distinct parts. The first should introduce the cruise ship industry within the context of tourism generally. The second part will comprise an overview of the two major cruise corporations Carnival Corporation and Royal Caribbean Cruises. The third part of the essay should provide an overview of ONE particular cruise line of your choice.
As part of this Assignment you will have to share a short Oral Presentation to your class colleagues on the date you hand in your written report. The presentation should be a short power-point summary of your findings. It is worth 5 marks of the overall 20 marks.
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Marking Guide
TSM3104 Cruise Ship Tourism: Assignment 1 – Cruise Line Essay
Name:
Mark: / 20 Grade:
COVERAGE – Depth and Breadth of Report 5 MARKS
Introduction – topic clearly defined and introduced
Cruise ship industry described
Overview of two major cruise corporations
One cruise line described in detail
Conclusions – topic concluded and reviewed well
CRITICAL ELEMENTS – Topic Appraisal 5 MARKS
Cruising placed in context of the Tourism Industry
Corporations compared and contrasted
In-depth appraisal of one cruise line
Evidence of original thinking on the subject
Integration of information from websites, literature and lectures
PRESENTATION – Language and Conventions 5 MARKS
Essay Style – title page, contents page, introduction, main body and conclusions
Sound spelling and grammar, page numbers included, 2000 words in length
Figures referred to in title and text by figure number, with appropriate sources identified
References cited include text book and other academic works from the Annotated Reading List
Overall presentation appealing and ‘professional’
ORAL PRESENTATION
5 MARKS
ADDITIONAL COMMENTS
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Marking Criteria – Written Report
This assignment will be graded according to the following
ECU Grading Criteria
To help you understand your grade for this assignment and put it in the context of others, please refer to the grading criteria for each level, listed below.
Grades
Coverage Depth & Breadth
Critical Elements
Presentation Language & Conventions
High Distinction
80%-100%
All aspects of the question/ topic were addressed and researched in great depth
The written work shows great depth of thought, excellent development of argument, logical analysis and insight into the subject
All aspects of the written work conform to a high academic/ professional standard
Distinction
70%-79%
Most aspects of the question/ topic were addressed and researched in some depth
The written work shows some evidence of analysis supported by logical argument and insight into the subject
Most aspects of the written work conform to a high academic / professional standard
Credit Pass
60%-69%
Most aspects of the question/ topic were addressed and researched adequately
The written work shows evidence of elementary analysis and the development of argument
Most aspects of the written work conform to an acceptable academic / professional standard
Pass
50%-59%
Basic aspects of the question /topic were addressed and researched adequately
The written work is mainly descriptive, showing basic understanding of the topic.
The written work displays basic structure
Fail
<50%
Responses were superficial and /or inadequately addressed the question
The written work demonstrates limited understanding of the topic
The written work is not of an academic / professional standard
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Marking Criteria – Oral Report
Your presentation will be graded according to the following
Seminar Presentation Oral Assessment
Name
Topic
1. INTRODUCTION
0 1 2 3 4 5
 Introduces Topic clearly
 Names reference material used
2. TOPIC CONTENT
0 1 2 3 4 5
 Introduces the Cruise Industry
 Describes the two major Cruise Corporations
 Overviews one Cruise Line
3. EXPRESSION OF DELIVERY
0 1 2 3 4 5
 Uses notes as guide; does not read notes
 Sound volume suitable for audience size
 Spoken at reasonable speed (neither too fast/slow)
 Establishes eye contact with audience
 Keeps to time period set
4. ABILITY TO ANSWER QUESTIONS
0 1 2 3 4 5
 Ensures everyone hears questions asked
 Answers them to best of ability ie. clearly and concisely
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Assignment 2 is a 3000 word Research Report on the Growth of Cruising in
Australia
It comprises an individual research project and is worth 30% of the course assessment. The
assignment is to be submitted on Friday 4 September.
The objective of this assignment is to assess students’ knowledge of the growth of cruising in
Australia. Consider how cruising has grown over time, the number of Australians going
cruising each year, who cruises, why they cruise, and where they are cruising. Find out which
cruise ships visit Australia and when they visit explore the future of the cruise industry in this
country. Do you think that the growth in numbers of passengers from Australia is being
reflected in the numbers of cruise ship visits.
Please note that overall I am looking for your own thoughts, ideas and understanding of the
topic. Therefore, please demonstrate this in your answer rather than just copy out notes and/or
lots of quotes from the texts. Note also that the report should be analytical and not merely
descriptive.
As part of this Assignment you will have to share a short Oral Presentation to your class
colleagues on the date you hand in your written report. The presentation should be a short
power-point summary of your findings. It is worth 5 marks of the overall 20 marks.
Queen Mary 2 in Capetown, South Africa
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Marking Guide
TSM3104 Cruise Ship Tourism
Assignment 2 – Research Report on Cruising in Asia
Name: Mark: / 30 Grade:
COVERAGE – Depth and Breadth of Report 10 MARKS
Introduction – Cruising in Asia introduced
Topic adequately described and includes cruising
in Sri Lanka
Conclusions – topic concluded and reviewed well
CRITICAL ELEMENTS – Topic Appraisal 10 MARKS
Evidence of original thinking on the subject
Evidence of analysis of subject as requested in
outline
Integration of information from websites,
literature and lectures
Critical appraisal of subject
Justification made on the future of cruising in
Asia
PRESENTATION – Language and Conventions 5 MARKS
Report Style – title page, contents page,
introduction, main body and conclusions
Sound spelling and grammar, page numbers
included and approximately 3000 words
Figures referred to in title and text by figure
number, with appropriate sources identified
References cited include text book and other
academic works from the Annotated Reading List
ORAL PRESENTATION 5 MARKS
ADDITIONAL COMMENTS
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Assignment 3 is a 4000 word Investigative Report on a specified topic
approved by the Unit Lecturer
This is an individual research project on one aspect of the Cruise Industry chosen by you. It
comprises 50% of the course assessment and is to be submitted on Friday 30 October.
This assignment is an independent investigative report on some aspect of Cruise Ship
Tourism. This may be either a review of one aspect of cruise tourism such as its economic
impacts, contribution to communities or issues of management. A key aspect of your research
is that once you have had your topic approved by the Lecturer, then no-one else in the class
can also research this topic.
Please note that your topic must be pre-approved by the Unit Lecturer on or before Friday 21
August by completing the Proposal Form and handing it to the Lecturer for approval before
commencing any research.
Your assignment is a report and is due on Friday 30 October and should include a Title
Page, Abstract, Table of Contents, Lists of Figures and/or Tables etc followed by a number of
parts such as an Introduction, General Topic Information using appropriate headings and subheadings,
Conclusions and References.
Please note that overall we are looking for your own thoughts, ideas, understanding and
research of the topic. Therefore, please demonstrate this in your answer rather than just copy
out notes and/or lots of quotes from the texts. Note also that the report should be analytical
and not merely descriptive.
Please ensure that all pages of the report are numbered. It should be word processed or typed
in one and a half line spacing on one side of each page using Times New Roman font in 12
point size type. It should be edited properly so that it is free of grammatical errors, spelling
mistakes and typographical mistakes. Figures, maps, tables and/or photographs are
encouraged for illustrative purposes.
As part of this Assignment you will have to share a short Oral Presentation to your class
colleagues on the date you hand in your written report. The presentation should be a short
power-point summary of your findings. The in class presentation conducted in on 16 and 23
October will be worth 10 of the overall 50 marks.
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Assignment 3 – Investigative Report
PROPOSAL
Students should photocopy, complete and hand in this form to your lecturer by Friday 21 August. It should be signed by the student and the lecturer.
1. Student’s Name:
2. Proposed Research Title:
3. Scope of the Research:
4. Source of Information:
5. Signature of Student:
6. Signature of Lecturer:
7. Date:
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Marking Guide
TSM3104 Cruise Ship Tourism
Assignment 3 – Individual Investigative Report
ASSESSMENT
Name:
Mark / 50
Topic:
October 2015
COVERAGE – Depth and breadth of report 15 MARKS
Introduction – topic clearly defined and introduced
Main body of text – topic clearly explained
Conclusions – topic concluded and reviewed well
CRITICAL ELEMENTS – Topic appraisal 20 MARKS
Evidence of analysis of subject
A clear set of findings given on the topic
A conclusion and / or any recommendations
Critical appraisal of subject
PRESENTATION – Language and conventions 5 MARKS
Report Style – title page, contents page, introduction, main body and conclusions
Sound spelling and grammar, page numbers included
Figures referred to in title and text by figure number, with appropriate sources identified
ORAL PRESENTATION
10 MARKS
OVERALL COMMENT
Indicative Overall Unit Mark:
Ass 1: / 20 + Ass 2: / 30 + Ass 3: / 50 = TOTAL / 100
Comment on Unit Participation:
Note: Your final mark is given by the Board of Examiners
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Tutorial Program
Week 1: 31 July – Introduction to the Unit
Part 1 – Unit Introduction
This is your opportunity to ask questions about the Unit Plan and discuss the THREE assessment items. ECU report writing skills
Part 2 – Homework
Students are to research Royal Caribbean (http://www.royalcaribbean.com). Find out about the classes of ships in the fleet. Investigate the largest cruise ships in the world? What are the names/sizes of these ships and how many passengers do they accommodate? Find a 2015 news article for Royal Caribbean and bring it to class
Week 2: 07 August – A large cruise line Royal Caribbean International
Part 1 – Royal Caribbean Cruises
Students are requested to share their research findings on Royal Caribbean in small groups and some will be chosen to share the information with the whole class.
Part 2 – Homework
View the Cruise Lines International Association website at http://www.cruising.org/
Find out about CLIA and what it does and then report on one of its recent news releases. Bring it to class next week and be prepared to share about it.
Week 3: 14 August – The world of cruising
Part 1 – CLIA
Students are requested to share their CLIA cruise news in small groups and some will be chosen to share their item with the whole class.
Part 2 – Homework
Research the range of activities (things to do) which are offered on board a cruise ship in the cruise line you are researching for your Assignment 1. Bring the information to our next class and be prepared to share about it.
Part 3 – Review Topics for the investigative report assignment 3
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Week 4: 21 August – Cruising in Australia
Part 1 – Students are requested to share in small groups their list of activities offered on board the cruise ship you have chosen. Some students will be chosen to share list with the whole class.
Part 2 – Homework you are required to research how environmentally friendly is the cruise industry. What is the most environmentally friendly cruise ship in the world? Bring your findings to class next week and be prepared to share about them
Part 3- Review finalize topics for the investigative report assignment 3
Week 5: 28 August – The Greening of Cruising
Part 1 – Students are requested to share their findings about how Environmentally Friendly is the Cruise Industry, in small groups. Some will be chosen to share their information with the whole class
Part 2- Students are requested to research small cruise lines and investigate why they are popular and consider the cruise pricing compared to large cruise lines
Week 6: 04 September – The small cruise lines
Part 1 – Submit Assignment 1 Please ensure you have submitted your Assignment BEFORE class begins today.
Part 2- Students are requested to share their research on small cruise lines and why they are popular and cruise pricing compared to large cruise lines and some will be chosen to share their item with the whole class
Part 3 – Homework Research the sinking of the Costa Concordia Research the sinking of the Costa Concordia on Friday 13 January 2012 be familiar with what happened, where and why it occurred, how many people lost their lives Research the SOLAS Convention. What is it and what does it do?
Week 7: 11 September – Safety and Security at Sea
Part 1 – Students are requested to share their information on cruise ship safety and security including the sinking of the Costa Concordia in small groups and some will be chosen to share their item with the whole class
Part 2 – Homework you are required to view the Cruise Ship Jobs website at http://www.cruiseshipjob.com/jobs/. Select a job category that interests you then bring your information to our next class in order to share about it with the whole class
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Week 8: 18 September – Cruise ship jobs
Part 1 – Review
Students are requested to share their information on Cruise Ship Jobs including their preferred job on board, in small groups. Some will be chosen to share their item with the whole class.
Part 2 – Homework – Research the cruise destinations why are some regions of the world more popular than others identify some emerging cruise destinations
Week 9: 25 September – Cruise Destinations
Part 1 – Submit Assignment 2
Please ensure you have submitted your Assignment 2 BEFORE class begins today.
Part 2 – Students are requested to share their research on cruise destinations around the world, some will be chosen to share their item with the whole class.
Part 3 – Homework you are required to research what River Cruising is all about. Where does it occur? What types of ships are they? Is river cruising growing in passenger numbers? Bring your findings to class next week and be prepared to share them
Mid Semester Study Break – 28 September to 02 October
Week 10: 09 October – River cruising
Part 1 –. Students are requested to share their findings about River Cruising in small groups and some will be chosen to share their information with the whole class.
Part 2 – Homework Research cruising in Asia identify the main cruising destinations and outline what has been the catalyst for the rapid growth
Week 11: 16 October – Cruising in Asia
Part 1 – Students are requested to share their information on cruising in the region and some will be chosen to share their information with the whole class
Week 12: 23 October – The Cruise Industry Today
Part 1 – Assignment 3 Presentations
Part 2 – Consider the future of cruising and what we can look forward to in the future
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Week 13: 30 October – Conclusions and Assignment Presentations
Part 1 – Submit Assignment 3
Please ensure you submit your Assignment BEFORE the class begins today
Part 2 – Assignment 3 Presentations
Part 3 – The Future of Cruising
You will be asked to share what you have learnt about Cruising in this unit and discuss the future of cruising.
________________________________________________________________
Conclusions
As Unit Coordinators we promise to give our very best to you in this unit during the course of this semester. Along the way we will do my utmost to carry out the following for you. We will endeavour to:
1. Be enthusiastic about this subject
2. Stimulate you to think
3. Encourage you to take responsibility for your own learning
4. Be available to answer any of your queries
5. Help make the content interesting and engaging
6. Make clear the standard of the work expected
7. Help you understand problems with which you may have difficulty
8. Organise the subject matter in a way that helps our learning
9. Cater for our individual needs in this unit
10. Be responsive to your requests and suggestions.
This unit on cruise ship tourism will open up our eyes to the exciting world of cruising. We hope that after you have completed it successfully you will feel infinitely more aware of the world of cruising and enriched through our sharing.
Best wishes for your participation in the course. We are sure you will enjoy it.
Peter French
Edith Cowan University, Australia
Tourism Industry Professional
Extensive cruise industry experience with the world’s third largest cruise consortium Star Cruises/Norwegian Cruise Lines
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Addenda
Email Protocol
All emails should be sent from your student email account or via Blackboard, otherwise anti-spam filters may prevent it from being delivered to your lecturer.
When using email to communicate with lecturers or tutors, you should always make sure that your message contains the following:
1. A subject that contains the unit code, and clearly describes the nature of your query or request Your lecturers receive many emails a day, and may also teach more than one unit, so if your email does not contain the unit code, it is not possible to place your message in context. If the subject does not indicate the nature of the message, it may well remain unanswered
2. Change the default setting on your email program to include previous messages in replies, and make sure that previous messages are included in an ongoing exchange. Your lecturer deals with many students. Having a copy of the previous exchanges included in your message will expedite a response. You should still make sure that the subject indicates what the email is about
3. Address your lecturer appropriately by name
4. State your question or request clearly and concisely
5. Insert a signature at the end of your email that contains:
 your name in full as it appears in SIMO
 your student number
 the campus at which you attend classes for the unit in question (also indicate if you are an off campus student).
Your lecturer will inform you if there are additional requirements for communicating by email. While lecturers cannot be available on line all day, in normal circumstance your lecturer will reply within 2 working days.
Unit and Teaching Evaluation (UTEI)
At the end of the semester, all students will be requested to complete the ECU UTEI online survey. This survey will ask questions concerning your level of satisfaction with the unit, your lecturer and your tutor. Your feedback is needed to help us to improve the quality of our courses. We endeavour to use the feedback we receive from the UTEI survey to improve the quality of the unit when it is next run.
Towards the end of the semester you will receive an email notification about how to complete the UTEI survey. Please take the time to complete it for us. There are small incentives offered to encourage participation and your feedback is anonymous and confidential.
The UTEI Survey this semester will take place during the three weeks beginning 20th May.
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Assignments
Extensions for Submission Dates
Any student who wishes to defer the submission of an assignment must apply to the lecturer before the due date for an extension of the time within which to submit the assignment. The application must be in writing and must set out the grounds on which deferral is sought.
An assignment submitted after the fixed or extended time for submission shall incur a penalty to be calculated as follows:
 where the assignment is submitted not more than 5 working days late, the penalty shall, for each working day that it is late, be 5% of the maximum assessment available for the assignment
or
 where the assignment is more than 5 working days late, a mark of zero shall be awarded.
Exams – There is no exam in this unit.
Failing a Unit
Failing a unit 3 times may result in you being excluded from the unit, the major to which the unit belongs, or even the course. Clarification and further assistance can be obtained by contacting the Student Information Office, Building 6 or by email at businessandlaw@ecu.edu.au.
Cruise & Maritime Voyages Astor
This ship will be based at the Port of Fremantle for the summer of 2015 – 2016
www.cruiseandmaritime.com

Description

Tourism is an economic actibvity and which contributes significantly to the economic performance of a country. As the tourism industry rapidly increases globally, cruise tourism is the fastest growing sector in the industry and it is expected to continue into the future. Therefore, understanding the economic impacts of this sector is very crucial and worth studying. Cruise tourism has experienced tremendous growth in the last few decades with an average annual growth rate standing at 8.4%. In the year 2007, the number of passengers carded on the Cruise Lines International Association increased by 4.1% to 12.6 million from the previous year according to a report by Brida and Aguirre (2008). The Australia’s tourism industry has grown significantly over the past few decades with the number of global visitors to the country increasing by more than 200% from 2.5 million in the year 1992 to more than 6.7 million in the year 2014 as reported by Tourism Australia (2015). Asians, especially the Chinese and Indians are the main visitors in Australia. However, a decline in the number of visitors has been noted from some countries such as the United States and the United Kingdom.