Critical Essay | Starbucks: Investigation into the Company’s Social Performance with Regard to the Environment

$27.00

assignment .

Starbucks Investigation into the Company’s Social Performance with Regard to the Environment

Description

The company distinguishes from the traditional coffee house in terms of taste, quality, and customer experience, with a specialization in serving darkly roasted coffee. As a global brand, and with an obligation to shareholders, the major obligation of the company is to make maximum returns to the shareholders, which makes it difficult for the company to balance profit seeking behavior with its corporate social responsibilities (Welford, 2017). With growing consumer awareness, Starbucks has however been forced to strike a balance between profit seeking and social responsibilities(Schaltegger and Wagner, 2011).