Creating a Customer Journey Map


Creating a Customer Journey Map

Assignment Instructions

Select an organization that interests you. Ideally, select an organization you would love to work for or with. Develop a new product or service for the organization. Based on the product or service, create a customer journey map for that product or service. This can be a completely made up product or service. As long as it is plausible, you can move forward with it.

What is a Customer Journey Experience Map?

Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences. This exercise is to start getting your brain thinking in terms of strategic creativity. See sample below:


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