This marketing plan aims at introduction a public accounting firm in the New York market that will be known as ProAccounts Company. The company will provide various public accounting services and related software products. Form the market analysis, it is evident that accounting industry is dominated by big four companies that take up more than three quarters of the market. Therefore, ProAccounts Company will target potential segments in the market including institutions, individuals, business and others. The company will bank on wining customer through offering high quality products and series that meet customers’ expectations. To reach its marketing objectives, the company will use different promotion strategy.