Consumer Purchase Process


see the attached paper


In the recent past, the use of smart phones and computer tablets has increased tremendously especially in the developing and developed countries in the world. According to international Data Corporation (IDC) the growth of smart phone usage in the world improved by 7.2% in 2014 (Coney, 2014). The growth of smart phones has been boosted by the launching of new smart phones in major cities in Asia. Among the major smart phones to be introduced in the last one year is iphone 6 which was introduced in the market late last year. The introduction of iphone 6 by Apple is set to increase the profits of the company to record high and to allow the company to strongly continue holding on as the best selling smart phone company in the world. Apple has been able to maintain its positive growth in sales and profits with its superior products even in harder economic times.