The consideration of consumer behavior has become one of the major factors determining various organizations’ performance. Being a newly established company, The Western Millennium Technological Supplies Company should consider various factors affecting its performance in terms of the consumers of its products in order to reinstate its performance. Basically, there are both internal and external factors to consider in the process of establishing consumer products in the market. Careful consideration of such factors would enhance the thriving of the company’s commodities in the market. It is highly recommended that, The Western Millennium Technological Supplies Company put all its efforts to create positive impact towards its products among its intend customers.