Consumer attitudes – attitude development and change


see the attached


To understand what attitudes are, how they are learned, as well as their nature and characteristics.

To understand the composition and scope of selected models of attitudes.

To understand the positive and negative aspects of using humour and fear.

To understand how experience leads to the initial formation of consumption-related attitudes.

To understand the various ways in which consumers’ attitudes are changed.

To understand how consumers’ attitudes can lead to behaviour and how behaviour can lead to attitudes.