Conference Management. | Conference Reflection


3213HSL Conference and Convention Management
Individual Assignment – Written Assignment
Due Date: 4 Oct (Week 10), submit via turnitin
Learning Objectives Assessed: 1, 3, 4
Weight: 15%
Word limit: 1000 words
This assessment focuses on interpersonal communication skills that are required for undertaking
conference planning projects. You are required to write a reflective summary reflecting and analysing
your own interpersonal communication experiences during the undertaking of group projects in the
university or workplace and indicating how awareness of interpersonal communication skills (or, on the
contrary, the lack of it) impact on the outcome of the projects. You are required to use some of the
theories and concepts that are covered in discussions in lectures and workshops to support your
What is reflective summary?
Reflection gives you the potential to learn from your experiences and gain a deeper understanding of
what you experienced. It is something we all do everyday in the course of our lives, to varying degrees.
Working effectively with people is vital within the services industries, being able to reflect upon your
feelings, experiences and actions etc and being able to consider the same from others, is therefore, very
What do you reflect upon?
You are required to reflect upon your own interpersonal communication experiences during the
undertaking of group projects either at University or in your workplace. Provide examples that
demonstrate the communication process, the conscious/unconscious utilisation of interpersonal
communication skills by yourself or your group members, the outcomes, and indicate how you develop
your interpersonal communication skills through the process. Your report shall reflect upon especially
two skills – ‘receiving’ (active listening) and ‘sending’ (being assertive in communication and
negotiation) and indicate how successful/effective your group’s communication was in relation to:
1. Shared Goals & Leadership: willing to work together and motivate others to achieve positive
group outcomes
2. Active Listening, Empathy, Trust, Sensitivity to others: being aware and understanding of the
differences in group dynamics, considers others ideas and reliance on others
3. Communication and Problem Solving: being assertive in communication, participating in
constructive problem solving and completing assigned tasks
4. Appreciative Inquiry: being able to reflect and analyse by applying concepts
You may reflect upon the above points using the following questions:
 Group goals, leadership, and outcomes –
o How effectively did your team communicate about shared goals and balance tasks?
o Was it a good or bad experience and what contributed to this outcome?
o Was there an association between shared goals and positive outcome?
o What approach did you use to support the group to move towards its goal of completing
the assignment?
o What did you learn about the importance of good interpersonal communication for
effective leadership?

3213HSL Conference and Convention Management
 Active listening – empathy, trust, sensitivity to others
o How did you practice listening to the views of others and incorporating their ideas?
o Was there any miscommunication and how were misunderstandings resolved?
 Communication and negotiation –
o How did you plan and manage your interactions?
o How did you utilise assertiveness skills?
o How were differences of opinion negotiated and resolved?
o How did the nature of the interactions impact on the effectiveness of the project and the
outcomes of the project?
 Appreciative Inquiry –
 How aware of what you do? Are there things you want to change? Are there things you
should change?
 What would you do differently next time to improve interpersonal communication in a
collaborative working environment?
The following sections are recommended for your report:
 brief experiences (projects) discussed in the report, including aims and objectives of the
projects, the achieved outcomes, your feelings of the experiences, etc; you can focus your
reflection and analysis using one or multiple projects;
 describe your reflections, thoughts, actions, with examples, and relate your experiences to
the theories where possible
 where possible, add sub-titles according to key topical areas (e.g., shared goals, empathy and
trust, communication & problem solving, and appreciative inquiry)
 summarise your reflection
NB: It is YOUR choice how you structure this report (e.g., you can present the brief of each
experience/project under the relevant topical areas or present a brief of all projects in the introduction
You will be assessed on your ability to reflect and analyse the interpersonal interaction during group-
undertakings. It is your personal reflection that is graded, not the stated performance rating of the
All assignments submitted for grading must be word processed. Students must produce an electronic
copy of all work submitted, and be able to resubmit if requested by the Convenor. Students are
expected to retain copies of all assessment items submitted until a final grade for the course has been
awarded. Creating a backup of all your computer files is highly recommended.


The project I want to reflect about is a marketing presentation that we did with my team mates.  The presentation was about promotion of a new product like Apple watch. This was one of the most fascinating team because there was a robust discussion among the team members, disagreements, and leadership issues. Although we finally made a good presentation that earned  us high marks, it is an experience worth reflecting especially when it comes to my communication, negotiation, and leadership skills.  The aim of this reflection is look at my contribution to the group, what I did best and the things I can change when involved in a collaborative group work again.