Dominos and Pizza Hut are both fierce competitors in the contemporary cultured pizza market. Both have been competing on the same niche market that has same market demographic characteristics and hence comparison between the two is based on a leveled ground. Today, many people take their pizzas more seriously to an extent that they would rather die queuing for their favorite fast food. For lovers of Pizza, it is either Dominos or Pizza Hut, and if not, none. This is an expression on the way in which both companies have been able to craft a market niche for their products. Comparing between the two, Pizza Hut remains favorite in due to its product quality and pricing.