Communication Plan and Discussion Questions

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Communications Plan – 175 word counts, 1 references

Summarizes your advertising campaign strategy for your selected product or service and discusses the role technology plays. Compare and contrast the communication strategies for both your domestic and international markets, explaining the differences between both markets. The paper must include the following:

Domestic market-Canada
Imternational market-Italy

Discusses the role technology plays and Compare and contrast the communication strategies for both your domestic and international markets, explaining the differences between both markets. 175 words count

Format your paper according to APA standards

Discussion Questions

DQ 1 – Global communications; Facilitating consumer adoption – 190 word counts, 1 references

Assume you are developing a global communications strategy for the promotion of a modified or new product or service. (Use your textbook reading and assignment preparation to respond this week.)

What are some things you should consider to provide the most synergy in the process of communicating your message and converting customers?

What do marketing authorities say about the integrated marketing communications process, particularly about high technology products?

How can marketers best promote consumer adoption of the new product or service?

DQ 2 – Promotion: advertising, direct marketing, interactive online communications – 190 word counts, 1 references

Consider the many elements of a promotional mix strategy, applying this to successful and unsuccessful campaigns that you remember and can point to.

Consider the chapter readings for this week, all of which effectively address different aspects of marketing communications.

Why is it important to evaluate the impacts and performance results of communications and sales in a market?
Is direct marketing effective in the today’s marketplace? Why or why not?
What about interactive online marketing?
Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why?
What are some of the benefits and challenges organizations face when using Internet technology in marketing for high technology products?

APA formate, please on all.

Description

IPad has revolutionized the telecommunication industry in the world. It has taken the market by storm and the product is performing well in every market is introduced. The success of the brand will be based on effective advertising strategies. Both above and below the line advertising strategies will be used. Above the line advertising strategies include advertising in radio, Television, and the internet. The internet is the new technology that is expected to revolutionize advertising. Below the line advertisement will include advertising in bill boards, shops, and others places. New advertising technology including advertising in the internet is expected to play a greater role advertising the product to the target consumers. This is because most of the consumers of IPad are likely to be young people who are also major consumers of the internet advertisement.  There is no difference between advertising in both Canada and Italy. Both countries have advanced advertising technology and have proved major markets for technology based products (Otlcan, 2010). This means that the problem will employ similar advertising strategies in both Canada and Italy. Both countries have advanced media and have similar internet penetration.