IPad has revolutionized the telecommunication industry in the world. It has taken the market by storm and the product is performing well in every market is introduced. The success of the brand will be based on effective advertising strategies. Both above and below the line advertising strategies will be used. Above the line advertising strategies include advertising in radio, Television, and the internet. The internet is the new technology that is expected to revolutionize advertising. Below the line advertisement will include advertising in bill boards, shops, and others places. New advertising technology including advertising in the internet is expected to play a greater role advertising the product to the target consumers. This is because most of the consumers of IPad are likely to be young people who are also major consumers of the internet advertisement. There is no difference between advertising in both Canada and Italy. Both countries have advanced advertising technology and have proved major markets for technology based products (Otlcan, 2010). This means that the problem will employ similar advertising strategies in both Canada and Italy. Both countries have advanced media and have similar internet penetration.