Communicating the Change


Part 4: Communicating the Change

We are still using the two companies we started with (IBM and Yahoo)
This project piece will have 3 parts:

1. The main part of this project will ask you to pick ONE of the company’s change initiatives and develop a communication plan for the company. This plan should be done by using an excel spreadsheet, setting out the Stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication and identifying “who” will do the communicating. The spreadsheet for this project is given to you with examples. You can create yours or use the one given and delete the information


2. Pick ONE of the communication pieces which you would have used which is listed in your communication plan spreadsheet, and write the communication in a Word document (either the text or the script, if the communication would have been oral.) audience/stakeholder group to which it is intended. YOU MUST COMPOSE AN ORIGINAL COMMUNICATION.

3. The “real world” aspect of this project is that you will write a 2 page analysis of one of the media pieces about one of the company’s changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications which explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders. Use course concepts on effective change communication in developing your analysis.

[Note: if you can’t find something in the public domain, then craft a list of criteria you would use to assess a change communication—good and bad—and discuss]
Summary of deliverables:

Document 1: Communication plan spreadsheet (One spreadsheet)

Document 2: Original communication composed by you (One Page)

Document 3: An analysis of an actual communication about the change put out by the company (2 pages)


“To the Executive Director, board members, departmental heads and all protocols observed ladies and gentlemen, good morning? Am very much overwhelmed that you heeded to our call and attended in large numbers today. It has been a great journey in the IBM Company with its various achievements and increased expansion into new business ventures. Once more this has been achievable through your contributions, support and encouragement to the executive team. Once again, I thank you members.

My main message today will majorly focus on changes in the management structure that the executive board saw it wise to adopt in a bid to meet the company’s mission and vision statement as well as its goals and objectives. As you are all aware, in the recent past the company has been looking on ways to streamline its operational costs and all of us have been in involved in this process.