City Breaks Market Boom in Europe

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City Breaks Market Boom in Europe

City Breaks Market Boom in Europe

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Tourism is comparatively big business in Europe. It’s considered one of the world’s biggest industries and is in some countries regarded as the major foreign exchange earner. The industry is different from other industries such as manufacturing and it effectively addresses some of the most prominent modern problems such as the problem of environmental pollution. Europe is considered one of the world’s favorite tourist destinations and therefore experiences problems associated with massive inflow of tourists in the country. The growth of tourism is expected to continue growing monumentally and it currently generates approximately 12% of GDP and comprises 30% of exports and 6% of employment (UNWTO, 2009). It is estimated that tourism demand will grow by 50% by 2015 which will add almost 3 million people to its job sector to its already existing 9 million workforces. It is also to be appreciated that the way people are taking holidays has considerably changed and the current trend is for people to take shorter and more holidays either within their countries or other preferred places of destination. The increase of tourism is directly proportional to an increase in the demands for transport which translates top a great demand for the consumption of fuel which is associated with the rising concerns for environmental degradation (European Environment Agency, 2009). As the sector grows, there is need for a continued check on the levels of pollution associated with this magnitude of travel. One of the issues identified as a rising problem in Europe is overspending on holidays and excessive accumulation of waste since people on holidays tend to consume more energy leading to substantially increased consumption and consequently, pollution. There is also a concern that holidaying groups have taken up a tendency to build second homes away from their homes which ends up occupying too much space and this leads to inefficiencies in proper utilization of available land. The current call among players in the tourism industry is on the need for sustainable tourism that focuses on the future. Sustainable tourism implies that travelers on holidays utilize efficient means of holidaying that reduces the prevalence of pollution. Such means may include the use of public transport other than private cars during travel to reduce the prevalence of smoke and carbon particles emission. As times changes, different rends emerge and this has been evident lately in the European tourism sector. One of the recent and fast growing trends in Europe tourism is the idea of short holidays to different cities which are simply referred to as city breaks.