Children Advertisement Targeting their Parents
There is a new trend that is emerging in marketing. It has been observed that advertisement for children very expensive designer wear is appearing on magazines that are aimed at 30 to 50 year old women. This means that although these advertisement are targeting aimed for children, they are targeting a different group altogether. This strategy targets parents who want world to see them through their children.
There is a group of parents who live through their children and often express their self-concept through their children. This means that marketers have found a new niche in advertisement where parents have been recognized as powerful influence agent on their children.