Champions of Innovation
Among the all companies, Google is the company that pays most attention to creativity as a characteristic of the individuals. From the contemporary point of view, Google has remained one of the most innovative companies in the ICT world edging out its competitors. It has a large share of internet market segment, with the most efficient and most used search tool. To keep Google at the top of the market, it has taken the efforts of the whole company, not just one department. (Collins, 2006)
The companies Vice-president for search product and use experience, Marissa Mayer thrives in her work by harnessing innovative ideas from all workers in the company. She believes that it is not enough to hire the most competent but just hire eth more brilliant.