case( Apple vs Samsung) report |


Assessment Criteria

Executive Summary 15

Introduction to topic 5

  1. brief overview of the smart phone and tablet computer market worldwide 10
  2. Answer for question 1 15
  3. Answer for question 2 10
  4. Answer for question 3 15
  5. Answer for question 5 10
  6. 1 print advertisement 10

Correct referencing both in-text as well as in the reference list using APA Referencing; Professional presentation: no spelling or grammar errors, under word limit, English expression of a high standard 10

Total marks Reduced to a grade out of 40.

the follow are questions need to answer:


1          Outline and discuss the implications of Apple’s lawsuit on the smartphone and computer tablet industry.

2          Identify and discuss the key lessons that can be drawn from the case study about the

impact of the political and legal environment on

international marketing.

3          Briefly scrutinise/critique the South Korean and

American verdicts, analysing their implications

for international marketing.

4 Analyse Apple’s motivation for suing Samsung

in the context of the potential benefits that Apple was likely to accrue from a favourable verdict.

5          Assume you have been appointed as a consultant to Samsung. Advise the board on the potential way forward for the firm, outlining strategies the firm could use to mitigate the impact of the various judgments.


Smartphones are mobile phones that combine the features of a phone and those of a computer, such as the operating system, digital camera, media player, personal digital assistance and the GPS navigation unit (Viardot, 2004). Smartphones have a touch-screen user interface, and they can access the internet at a very high speed and can run third-party apps. They became widely used in the 21 century, and they have undergone progressive advancement. For example, most of the smartphones produced from 2013 onwards have mobile payment services, motion sensors, and high-speed mobile broadband 4G (Ojeda-Zapata, 2010).