Case Analysis

$24.00

I am attaching the documents which are necessary to complete this report. Please don’t include Executive Summary and Table of Contents in the report as I will be doing them by myself. please follow the instructions in the attachments.
I am attaching a zipped folder where u can see our Lecture slides. Please use them and use the relevant strategic theories where applicable in the report.
I have also attached a document where u can see a site to access our University’s library. So please use them as it is very important for this task. Just prepare a professional report satisfying all the requirements listed in the attachments. U need not prepare Slides as I will be doing them.

Description

Vector Marketing is a subsidiary of ALCAS Corporation and markets the cutlery products in North America. The company’s sales have increased at 5% but the management is convinced the performance is below par and there is a need to improve the existing marketing strategy or even adopt a different marketing strategy. Some of the issues available include adopting e-commerce, the emphasis to be put on international marketing and domestic marketing and whether to expand the product line. This work will offer an in-depth analysis of the Vector Company and offer recommendations in increasing the volume of the sales. It is also worth noting that this case study will also refer to its competitors and their marketing strategies.