CAN CELEBRITIES (MALE OR FEMALE) BE USED AS A VEHICLE FOR PROGRESSIVE SOCIAL CHANGE?
Today, celebrities wield a lot of influence. They rule the air waves and attract large number of audience wherever they go. Celebrities have been taken as the role models for most young people in the word and when they do something today, it will be on the street tomorrow. Society perception of celebrities is uncertain because there are those who adore them, especially the young generation, while there are those who feel that they are having negative influence on the society. This means that the celebrity influence on their audience depends on the way they package themselves. Like the name go, celebrities are individuals who are celebrated by the society for their achievements. There is no limitation to the field of engagement that constructs a celebrity but evidently, the degree of influence depends on public engagement with that particular field. For example, music, film and sports personalities like Angelina Jolie, David Beckham and others are celebrated more than other celebrities because there is a high public engagement with sports, music and film industries.