buyer behavior report | BUYER BEHAVIOR

$24.00

TIPS FOR REPORT DUE WEEK 8. FRIDAY NIGHT, at 1159. TO TURNITIN.
PART 2 – Submit an individual report summarising the theory from your group
presentation. 1,000 words. 10% of OVERAL GRADE.
Include :-
 A table of contents.
 Introduction – setting out the aims and what you are including in your report.
 Clear definitions of the key terms. – explain using a referenced theory.
 Examples of how the theory works in practice (Business examples). Most of you
applied the theory to a business, like Starbucks, BMW, ARMANI etc, so ensure you
include this in your report.
 Relate your topic to real examples in the business world.
 You can use flow charts, grpahs, tables etc. As you had done in your presentation
slides.
IMPORTANT :
This must be your own work. Summarising the group presentation with clearly written
sentences. Remember the purpose of the report is to prove to me that you can:
A: Write clearly, presenting your information in a logical order.
B: Prove that you have understood all of your group presentation and not just your own
slides.
C: You demonstrate you can write in report format. This means using headings and
sections to display your information.

Description

Buyer behavior defines the way in which buyers goes through the entire purchase process. Just like the acquisition process in an organization that starts from need recognition, calling for tender, tendering, delivery, and feedback, individual purchase process follows the same pathway, but sometimes it happens with the buyer being little aware of the entire process. This paper will summarize class presentation about the buyer process. It will define the process, discuss the stpes in the process, look at the factors that affect they buyer process, and finally the different types of buyer process.