This case study is about Wilhelm Van Eyck and his poultry, beef, swine and crops farming where he is facing problems of increased prices of animal feeds while at the same time the overall harvest of his chicken is decreasing. In this case, the major problem facing Wilhelm is the type of quality feeds to rear his chicken with in order to improve their harvest. On this basis, a lot of companies supplying chick feeds have visited Wilhelm and persuaded him to consider them as his supplier of chick feeds. From the case study, Wilhelm has been very conservative once he starts buying feeds from any company. It can be revealed that, the increase in feed prices is not because of their quality but as a result of their marketing costs. Wilhelm has been doing this business for a long period of time and has come to be experienced in it. There are many advices given to him on the structuring of the chicken houses and the quality of feed to use for his chicken. Despite these advices, the crop of the chicken has been decreasing time and again.