Business Research Report

$42.00

MANAGEMENT DECISION STATEMENT
Why do some car owners not choose Auto Masters to service their vehicles? How to increase
repeat visits of customers that have used Auto Masters as a car servicing provider?

MARKETING RESEARCH STATEMENT
Describe the expectations, service levels and values that car owners consider important when
selecting a car servicing provider.

OBJECTIVES
1. Determine how car owners select their car servicing provider.
2. Define customer expectations of their car servicing provider.
3. Explore customer loyalty within the car servicing industry.
4. Determine what motivates a car owner to service their vehicle.

Description

This section analyzes, presents, and interprets demographic data gathered from the study. Demographic data analyzed in this section include; respondents’ gender, age, household structure, employment status, and individual average net weekly income. Demographic information presented in this study helps in understanding the respondents. Each variable is analyzed and presented in a manner that is easy for the reader to understand.