Quick bite is a fast food restaurant that will offer a wide range of products including freshly baked products and freshly squeezed fruit juices. The main aim of the restaurant is to build a strong market position and attract many customers through various strategies, for instance, advertising and promotions. The restaurant will provide quality products and excellent customer service so as to have a competitive advantage over other ventures which offer similar products and services. Quick bite fast food locations will range in size from fifty to seventy meters square and will be able to accommodate between thirty to forty people at a time. The location of the restaurant will be in a serene environment, ambiance atmosphere and its merchandise will display originality and other brand building attributes.