This business plan aims at introduction Endless Mountains Communication to market uWatch, a cable channel product in the United States. The company will have a head office in New York and will set other offices in suburbs area of middle class. uWatch will revolutionize cable channel market by providing customers with a chance to chose their own channel and pay for them on monthly bases. The pricing strategy that has been derived from the business research will be $22. The business will require a capital of $50 million that will be obtained from owner’s savings and friends and family contributions. The company will use below and above the line marketing strategies to reach the target market.