Even though the cost of repairing the defective engine parts is higher than compensating the affected victims, the decision to forego the faulty design does not abide by ethical guidelines. A reflection of the decision under WH (who-how) framework for business ethics the situation indicates a lose-lose situation to both the company’s clients and the code of ethics that the company should follow. Stipulations provided by the WH framework aims at finding out who gets affected by a prevailing situation. In Ford’s situation, customers are most affected by the stakeholders suffering a small effect. To facilitate an ethical decision making Ford should stick to three guidelines. The first guideline should be based on the fact that ford had first-hand information that Pinto was a death trap, thus should have rectified the defective engines regardless of the cost they would have incurred.