business ethics-case study | Teleology (utilitarian) and Deontology theory


  1. Using two ethical contrasting ethical theories studied on the module, discuss the actions of the FIFA Executive Committee, and particularly those of the President, Seep Blatter.

For this question, please use (Teleology & Deontology) two contrasting theories. Using teleology firstly, especially Utilitarianism. Do not use egoism discuss any actions of Executive Committee and Blatter. For the structure of this question:

  1. Introduction (Brief introduction about two theories that used in this essay, adding reference)
  2. Discussion (using Utilitarianism to analyze their actions firstly, such as South Africa World Cup etc. Then, discuss their action by utilizing deontology)

********Deontology: if possible, it is good practice to avoid Kant’s categorical imperative. If you can’t avoid to use categorical imperative, just use the second item.

In conclusion, introduction first, and the discussion (using teleology and deontology) In other words, utilitarianism & simple deontology (simple deontology, you can find it in my power point: we follow rules, no matter what personalcosts is

Key words: Utilitarianism; simple deontology (avoiding to use Kant’s categorical imperative); 1,000words


Teleology explains an ethical viewpoint that argues that the rightness or wrongness of an individual’s actions should be examinedon the basis of the goodness or badness of the resulting consequences (Sotshangane, 2011). Teleology says that all actions are neutral and the consequences that render them either wrong or right. Utilitarianism is part of teleological theory that holds that right or acceptable actions are the ones that help in maximizing the total utility or help in benefiting the greatest number of people (Mills, 1905). On the other hand deontology focuses on the individual’s duties and obligations and the intentions associated with particular behavior and not the consequences. Deontology holds that rightness or wrongness should be based on the actions of an individual but not the consequences (Owen, 2011). In the recent past, FIFA has been embroiled in various scandals and negativities. Utilitarianism and deontology will be used to analyze the various issues that FIFA is facing.