Zara is one of the successful fashion retail stores in the world. Spain’s Inditex, who owns the Zara chain, has pioneered a cheap marketing model that gains its strength from an efficient supply chain. When other fashion retailers are closing their shops or offering their products at 50% discounted prices, Zara is breaking records with its sales. Continued market growth that has been gained through the efficient production and marketing strategy, is closing in on Gap and it is poised to claim the position of world’s biggest clothing retailer. Since 2000, the company has quadrupled its sales, profits and locations, and this year alone it has expanded by about 640 stores (Capell, 2008). This shows that the retailer has been in a position to weather the storm due to global economic crisis and rising level of competition in the industry, thanks to its strategy.