Business Communication Strategies in Skoda Auto and Ford Motor


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This is the report on the analysis of the marketing communication strategies adopted by Skoda Auto and the Ford Motor company, two premier automobile associations with major markets in Europe and North America.  Ford Motor Company was founded in the US and has substantial markets in North America and other major markets especially in the UK. Skoda on the other hand wad founded in the Czech Republic and was incorporated by the Volkswagen group in the 1990’s. Its entry into major European markets has been under the Volkswagen brand and is currently considered a major competitor especially in the UK market.