This report is a business case study on New Dawn Drilling (NDD). NDD is a successful South African company in acquiring geological information from underground gold and platinum ore bodies by means of drilling the host rock and retrieving core samples from the ore bodies. The report consists of five sections; Intelligence Phase, SWOT (intelligence), SWOT (Design), Recommendations for an integrated business strategy and Recommendations for an information strategy. NDD intends to implement a five-year strategic plan and a system that will provide it with information on the company’s costs and drilling outputs. This report also includes design diagrams for the proposed Management Information System.