Business Capstone – Synergy


Video Business Case Report (20%) [Individual]
This assignment challenges students to formulate a professional response to in-depth issues
contained in a real-life Video Business Case. The Video Business Interview and Case to be critiqued
will be announced by Seminar 03 and will be available under Blackboard > Assessments > 2) Video
Business Case Report (20%). Students are encouraged to review the Background video segments for
the Video Business Case selected for analysis. Students will act as an independent professional
business consultant reporting to senior managers of the company concerned. Students are expected
to provide informed and robust advice to this business client. A sophisticated understanding of the
critical aspects of this Video Business Case needs to be demonstrated. A succinct and high impact
report is expected.
The report is expected to be <2,000 words, including an Executive Summary (<300 words) but
excluding References. Introduction, table of contents and appendices are not required and will not
be marked. Students need to display their correct name (underline Lastname), Curtin University ID
number, Industry ID, tutor’s name, tutorial day, time and the total word count on the top right side
of the cover page of the assignment submitted. Assignments exceeding the 2,000 word limit will be
penalised 10% of the total mark for every 100 words over length.
To support assertions made about the case being critiqued refer to the Required Readings provided
in the Unit Outline Program Calendar. Students are strongly advised to refer to a minimum of five
relevant and credible sources. Extension Reading information is provided in Blackboard. Refer to the
Hosie, Forsyth and Baird (2016) paper on Researching and Writing a Video Business Case Report
(Blackboard > Assessments > 2) Video Business Case Report (20%)). Assignments should address the
Video Business Case Report Assessment Rubric provided in Blackboard > Assessments > 2) Video
Business Case Report (20%). Students are strongly advised to read the relevant Assessment Rubric
closely before undertaking this assignment.
Suggested headings for Video Business Case Report
Executive Summary (<300 words required)
For guidance on how to write an effective Executive Summary and develop Decision Criteria refer to
Blackboard >Assessments > 2) Video Business Case Report (20%).
A) Issues
Provide a brief introduction that summarises the main issues of the case.
B) Causes
Identify the importance of the Causes to the organisation concerned.
C) Alternatives
Develop a set of realistic Alternatives to address the Issues and Causes identified.
D) Decision Criteria
Develop a set of Decision Criteria to choose from the Alternative courses of action.

E) Recommended Solution/s
Decide on Solution/s to the Issues derived from the Alternatives. For each competing Alternative,
justify why different Solution/s were chosen or rejected. A preferred Solution/s needs to be
F) Implementation and Implications
Provide realistic suggestions on how these Solution/s could be implemented in the organisation
concerned within the industry context being scrutinised. Include the managerial and financial
implications for adopting the preferred Solution/s.
An electronic copy of the assignment needs be submitted by the end of the week of Seminar 09 in
Blackboard, as an attachment, via the Turnitin link in Assessments > Video Business Case Report.
Assignments may be resubmitted once to Turnitin to overwrite the initial ‘Originality Report’ to
modify the ‘Similarity Index’ until the due date for submission. An excessive Similarity Index score
may indicate a breach of Curtin University Plagiarism Policy and Procedures. Failure to submit an
assignment to Turnitin will result in marks for this assignment being withheld or the assessment
failed. Turnitin's electronic closing date may not be the due date.


This study analyses the case of Synergy, as told by the Chief Financial Officer. The study identifies three main issues facing the company including falling electricity demand, increase in tariffs, and change in electricity generation model. These issues have been caused by four factors including technology, installation of solar panels at home, and over supply of electricity. The study proposes four alternatives to help Synergy deal with these issues. The proposed strategies include reducing tariffs, targeting an alternative market like industries, developing a different business model to charge electricity in fixed units, and diversifying business to start selling and installing solar panels. The study develops a weighing criteria based on four factors including cost, risks, resources, and legality. From the four alternatives, the study finds that diversifying the business to solar panels is the most feasible. The study recommends that the company should sign dealership with leading manufacturer of solar panels.