This study analyses the case of Synergy, as told by the Chief Financial Officer. The study identifies three main issues facing the company including falling electricity demand, increase in tariffs, and change in electricity generation model. These issues have been caused by four factors including technology, installation of solar panels at home, and over supply of electricity. The study proposes four alternatives to help Synergy deal with these issues. The proposed strategies include reducing tariffs, targeting an alternative market like industries, developing a different business model to charge electricity in fixed units, and diversifying business to start selling and installing solar panels. The study develops a weighing criteria based on four factors including cost, risks, resources, and legality. From the four alternatives, the study finds that diversifying the business to solar panels is the most feasible. The study recommends that the company should sign dealership with leading manufacturer of solar panels.