Starting a midscale pizza shop has been an overwhelming idea due to the numerous profits enjoyed form the business. There exists a gap between the demand and supply of pizza in Calgary, Alberta, Canada thus opening a potential opportunity for business. Precisely, pizza shops have been an area of great interest in starting a profitable and prosperous business. Generally, pizza has great appeal to all lots of people both old and young thus offering a sustainable market. In old days, the demand for pizza was not so high as compared to recent days. This has been changed by effects of civilization and economic changes whereby people have no time to cook (Dearlove, 2003).