BUSINESS IN AUSTRALIA

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Description

BUSINESS IN AUSTRALIA

BUSINESS IN AUSTRALIA

Billabong International is an Australian based boardsports brand that sells apparel and a range of accessories for surfing, snow sports and skateboarding.

BUSINESS IN AUSTRALIA

It was founded in 1973 when Gordon Merchant and a partner started designing board shorts at their residence. They would cut them out on a kitchen table and then cart the completed products to the local surf shop at Gold Coast. Little did they understand that their fledgling enterprise, Billabong, would assume a global brand synonymous with the design of surf wear (Derdak, 2008, p.55).

BUSINESS IN AUSTRALIA

Gordon, as a surfer sharper himself realized that board shorts needed to be durable and functional. This prompted him to devise a triple stitching technique, which became an instantaneous hit amongst the surfers.