see the attached

topic. Bulla


This report looks into four marketing mix elements of the marketing plan. This includes the product, price, promotion, and place. The product on offer is the low fat low cream ice cream that targets obese and health conscious customers. It will be a speciality product that will be branded using personalization strategies. Being in the development process, the product will be suited to that state. The channel of distribution will be mainly through the existing Bulla distribution wholesaler and retailing channels. This channel fits into the existing characteristics of the product. Promotion will take place through different channels including offline and online media. Advertising channels like radio, TV, and internet will be used. Lastly, price will be set using sales-oriented pricing objective and adjusted according to mark-up pricing. The product will be retailed at a lower cost to help in market entry.